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WHAT DOES IT MEAN TO INNOVATE TODAY? At times, it just means changing one's point of view. Realizing that there are tools and methodologies that we ignore, yet which we can...

BECAUSE IT’S NOT EASY TO WRITE ONLINE A user’s attention span is really scarce on the web due to the speed of use of a particular device (PC, smartphone or tablet),...

THE SCARY TRUTH ABOUT THE PERFECT BLOG POST Content marketing is one of the most misunderstood part of the marketing. It takes a lot of work, persistence, and patience. Content marketing is...

Today, the digital world is a battleground on which marketers are fighting to achieve competitive advantage. A conventional approach is no longer enough, the only way to survive is to...

A mind map is a form of graphic representation of thought, theorized by the English cognitivist Tony Buzan. The aim of a mind map is to exploit our visual memory...

Whether you’re organizing a work presentation or buying Christmas presents, the Getting Things Done - GTD - philosophy forces you to start by identifying a clear goal and then...