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What does brand mean? It means trademark. It is not just a logo or the company's trademark, it's a set of perceptions in the mind of a consumer. It stems from experience and reflects a reputation. Let's take for example Ikea, Starbucks, Microsoft, Coca Cola. None of these companies...

BECAUSE IT’S NOT EASY TO WRITE ONLINE A user’s attention span is really scarce on the web due to the speed of use of a particular device (PC, smartphone or tablet), the need to find information immediately, the awareness that if I do not find what...

THE SCARY TRUTH ABOUT THE PERFECT BLOG POST Content marketing is one of the most misunderstood part of the marketing. It takes a lot of work, persistence, and patience. Content marketing is as tricky as it is simple. It is not just “writing”, it is to write...

Today, the digital world is a battleground on which marketers are fighting to achieve competitive advantage. A conventional approach is no longer enough, the only way to survive is to adapt. Nowadays, there is a lot of buzz around the term “Growth Hacking”. Some people think...